TAMPA, Fla. and BASEL, Switzerland (October 12, 2023) – ATP Tour Sense Arena, the world leading cognitive virtual reality tennis training platform, has been named The Official Virtual Reality Training Tool of Tennis Europe, the non-profit organizing body of European junior tennis whose Junior Tour has seen the international playing debuts of stars including Novak Djokovic, Carlos Alcaraz, Iga Swiatek and Coco Gauff, among others.

The partnership between Sense Arena and Tennis Europe – a Regional Association of the International Tennis Federation - underscores the two organizations’ overall commitment to developing the next generation of tennis stars, as the Tennis Europe community will now have exposure and education opportunities surrounding ATP Tour Sense Arena, a groundbreaking VR training platform which operates via the Meta Quest and provides players with enhanced visualization tools geared towards improving the mental aspects of the game such as focus, reaction, and anticipation skills to help players make better decisions and improve their confidence.

“We are thrilled to collaborate with Sense Arena and provide our Tennis Europe community with access to their world-class platform,” said Tennis Europe Chief Executive Officer Thomas Hammerl.

“This partnership will allow us to continue to shape the future of tennis for players all across Europe and give them opportunities to utilize next generation tools to take their game to the next level.”

As a part of the partnership, ATP Tour Sense Arena’s educational content and services will be featured on the Tennis Europe website and will also be included within the Tennis Europe newsletter for members to receive the most up-to-date information on ATP Tour Sense Arena’s technology and training advancements. In addition, Sense Arena will attend select Tennis Europe Junior Tour tournaments and Tennis Europe’s Annual General Meeting – the organization’s primary forum for its 48 member nations – to educate players, parents and coaches on the benefits of VR training.

"This partnership represents another milestone achievement for Sense Arena, as Tennis Europe has been at the forefront of growing the international game for young tennis players for nearly 50 years,” said Sense Arena Vice President of Tennis, Yannick Yoshizawa. "Our technology will play a significant role in helping Tennis Europe’s members maximize their ability and contribute to the overall future success of European tennis on the global stage."

ATP Tour Sense Arena, which is also the Official VR Tennis Training Tool of the ATP Tour and the Official VR Training Tool of the Professional Tennis Registry (PTR), is backed byInternational Tennis Hall of Famer Martina Navratilova and is used by some of today’s top players including Jack Sock, Jennifer Brady, Brenda and Linda Fruhvirtova, Miomir Kecmanovic, Emil Ruusuvuori, Liudmila Samsonova,Hunter Reese, Daria Saville, Luisa Stefani and more.

To get started withATP Tour Sense Arena, download the app on the Meta app store and subscribe by visiting sensearena.com/ATPTour

ABOUT SENSE ARENA

Sense Arena is headquartered in Prague, Czech Republic, and has North American offices in Tampa, Fla., Woburn, Mass., and Whitby, Ontario. Founded in 2018, Sense Arena is the world leader in virtual reality sports training and offers state-of-the-art platforms for ice hockey and tennis players.

Sense Arena launched its tennis platform in November 2022, which is backed by International Tennis Hall of Famer Martina Navratilova and used by dozens of ATP and WTA pro players including Jennifer Brady and Jack Sock. Additionally, ATP Tour Sense Arena is The Official Virtual Reality Training Tool of the Professional Tennis Registry, and the technology is used by the University of South Florida men’s and women’s tennis teams, as well as the Junior Tennis Champions Center (College Park, Md.) and the SVB Tennis Academy (Zephyrhills, Fla.).

In Fall 2023, Sense Arena will launch the first interactive National Hockey League VR platform titled NHL Sense Arena, which will feature the uniforms and logos of all 32 NHL teams. Sense Arena’s ice hockey technology is used by more than 30 professional hockey teams – including five NHL teams – 14 NCAA Division I hockey programs, and youth hockey organizations across the globe, with more than 2 million drills conducted.

For more information and updates on ATP Tour Sense Arena, visit sensearena.com/ATPTour, or follow on Instagram, Facebook, and TikTok (@SenseArenaTennis).

ABOUT TENNIS EUROPE

Tennis Europe is the non-profit organizing body of European tennis, consisting of 48 national tennis associations. Founded in 1975 and headquartered in Basel, Switzerland, Tennis

Europe's mission is to promote and develop tennis across the continent, with a particular focus on junior tennis to provide a pathway for emerging young talent. The organization hosts around 500 international junior tennis events for around 20,000 eligible players from the 48 active European member nations to compete in every year. The events range in level, from entry to elite, including the coveted European Junior Championships. Players strive for ranking points to reach the ultimate goal of qualifying for the season-ending Junior Masters. Aside from organizing their own events, Tennis Europe holds the authority to grant licenses for European official tennis events.

For more information, visit www.tenniseurope.org.

MEDIA CONTACT

Sense Arena / FINN Partners: Zach Groen, zach.groen@finnpartners.com

Tennis Europe: Jonathan Jobson, jonathanj@tenniseurope.org